Measurement Error And Theory Testing In Consumer Research
Bagozzi (1982) provides an example of the reflexive operational definition. Churchill, Gilbert (1983), Marketing Research: Methodological Foundations, Third Edition, Dryden Press. Access supplemental materials and multimedia. In particular, latent class models traditionally were not developed to handle continuous observables. this content
His work on literacy has been supported by grants from the National Science Foundation, and the Illinois Center for International Business Education and Research. Buckley, M.R. The system returned: (22) Invalid argument The remote host or network may be down. In this sense, an individual's response to the six items is conceived as being caused by the individual's level of general marketplace expertise. http://www.jstor.org/stable/2489162
Churchill, Gilbert and J. The family life cycle construct is yet another example of a latent concept with nine distinct classes as proposed by Wells and Gubar (1966). G.
Applications of such models in consumer research are growing. Approaches for Categorical Latent Construct (Cells 1 thru 4) While the use of continuous latent construct is ubiquitous in consumer research, conceptualization of a categorical latent construct is relatively much less Learn more about a JSTOR subscription Have access through a MyJSTOR account? Herr,Frank R.
Items added to your shelf can be removed after 14 days. https://books.google.ca/books?id=8VqRAAAAQBAJ&pg=PA100&lpg=PA100&dq=measurement+error+and+theory+testing+in+consumer+research&source=bl&ots=D8QlTEcdmj&sig=W5eepqIgvxbhK-EjEoBeX4f7vng&hl=en&sa=X&ved=0ahUKEwiOnpz16OHPAhUI These perspectives can be viewed as understanding measurement properties of constructs resulting from examining (1) other constructs, (2) instrumentation, and (3) observations. He serves on the editorial boards of the Journal of Consumer Psychology, the Journal of Consumer Research, and Psychology and Marketing. The true score model in turn involves three different models for representing data: (a) the congeneric measure, (b) the tau-equivalent measure, and (c) the parallel measure models.
Add to your shelf Read this item online for free by registering for a MyJSTOR account. http://threadspodcast.com/measurement-error/measurement-error-research.html We discuss these characteristics below. Another example of a similar indicator is the use of sales amount as a measure of salesperson's performance. This section addresses this prescription.
First, to highlight some measurement approaches that heretofore have remained underutilized in consumer research. KardesNo preview available - 2008Investigating the Social World with SPSS Student Version 14.0: The Process ...Russell SchuttNo preview available - 2006All Book Search results » About the author(2005)Madhu Viswanathan is an Username * Password * RSS feeds Share Follow Email Thank you for your interest in spreading the word about Journal of Consumer Research.NOTE: We only request your email address so that have a peek at these guys This framework is a 2X2X2 table, which in turn is composed of two level characteristics each for the latent construct, indicators, and operationalization.
After two weeks, you can pick another three articles. Although it is suspected that several marketing constructs may be categorized as cell-8 measures (e.g., social class), applications of PLS in marketing are scarce. Several examples of such measures are available in consumer research.
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Beatty, Sharon E. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for and Scott Smith (1987), "External Search Efforts: An Investigation Across Several Product Categories," Journal of Consumer Research, 14 (June), 83-95. Borgatta, Edgar and George Bohrnstedt (1981), "Level of Measurement," in Social Measurement: Current Issues, Bohrnstedt and Borgatta Eds., Sage Publications, 23-37.
More importantly, discussions of which measurement approaches are appropriate under which conditions have received less attention. More specifically, we discuss the perspective (and its characteristics) employed in this research to examine the multi-dimensional measurement approaches. Future researchers may wish to address these issues. check my blog Generated Wed, 19 Oct 2016 00:45:39 GMT by s_ac4 (squid/3.5.20)
Earlier issues of JCR also depict a similar disproportionate use of cell-7 methods and models. Because such differences are often not articulated, frameworks of cell-2 have tended to be no different than cell-4 techniques. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current students and marketing research to undergraduate and MBA students.
Ronald Buckley J Consum Res (1988) 14 (4): 579-582 DOI: http://dx.doi.org/10.1086/209137 First published online: 1 March 1988 (4 pages) Permalink: Copy Footer Col 1 About us Careers Contact us Connect News JSTOR, the JSTOR logo, JPASS, and ITHAKA are registered trademarks of ITHAKA. The true wore model (Zeller and Carmines 1980) or the classical test theory (Lord and Novick 1968) represent two approaches for understanding measurement properties of constructs under the preceding assumptions. For instance, in a recent study Beatty and Smith (1987), p. 89) defined the latent construct, total external search (for information) as "a linear combination of four sub-indices:" media search, retailer
Such identification can be useful to researchers in applying appropriate measurement models, and thus in better characterizing the latent construct measured by fallible indicators. He defines the latent construct, affect toward the act of giving blood, as measured by responses to five semantic differential items. The differences lie in the type of indicants (continuous/ categorical).